AUGUST 2011

You’re in radio, you want to build a following but you refuse to put yourself on social media. Facebook and Twitter just aren’t for you! Well, prepare to get left behind, stegosaurus!

Social media is as important now as answering the phones in the studio or shaking hands at public appearances. Your listeners want to feel like they’re in on something – whether it’s the latest news, or just a further glimpse into the great wit you share on the air, social media is a terrific outlet for your personality, in short bursts. You control the privacy. You set the rules. Now stick a toe in that water before you become extinct!