October 2011

What is your online presence like? Do you blog, comment on public websites or post YouTube videos? A quick search by a potential employer will show it all. I did searches for three people who recently posted “work wanted in broadcasting” ads. Candidate number one cannot seem to tweet about anything, from concerts to road construction, without using four-letter words. Conclusion: He’s not very mature or clever.   Anyone can spout off with an expletive.

Candidate number two posts a daily blog that leans toward the negative on everything from labour issues to dealing with the public on a personal level. He makes fun of people who are overweight and simply comes across as cynical and intolerant. Conclusion: He’s a negative person I wouldn’t want to hire or work with. Candidate number three has a private Facebook account and tweets about local events. His persona is positive and inclusive. He can be negative without being personal or mean.

Conclusion: He doesn’t scare me off as a potential hire.