It doesn't matter if you're in news or a jock or a sportscaster, what's written on the newswire needs your own tweak.

I don't mean to insult the writers of wire copy. They are trying to serve several purposes at once with the way they write.

And if you've ever read a newspaper out loud, you know that print writing and broadcast writing are two very different things.

Your goal is to talk in a conversational manner. So the quicker you can get good at eliminating unnecessary details and words that are unfriendly to the tongue, the better you will relate to your listener.

The wire is important and it's convenient but it probably doesn't "talk" the way you talk.

You didn't know you were an editor? Well you are! And you need to be picky, critical and questioning before you just read what's been prepared for you.

(Thay also applies to what you receive from your colleagues and in turn, what you supply to them!)

Everything that comes out of your mouth is a reflection of you.

Make it count!