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ABC Rules with Hoops and Kimmel

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NBA Playoffs and Kimmel Propel ABC

Variety Magazine

The Los Angeles Lakers comeback win over the Orlando Magic easily drew the most viewers Thursday night as evidenced by Friday morning's fast affiliates, and those numbers will increase dramatically once the true national ratings come in later this afternoon.

Game four of the NBA Finals, plus a primetime edition of "Jimmy Kimmel Live," was more than enough to propel ABC to a win, nearly doubling second-place Fox and its reality star "So You Think You Can Dance."

While these are only preliminary ratings, the Lakers victory earned a 4.8 rating/14 share in the 18-49 demo, with 12.2 million viewers. "Kimmel," which preceded the game on the East Coast, scored a 3.6/12, 9.4m, making it the second-most watched show of the evening.

Tuesday's game three scored a 4.2/12 in the morning fast nationals before reaching 5.9/17, so expect last night's contest to climb to over a 6/20 when the actuals come in.

Fox's "So You Think You Can Dance" (3.2/9, 8.6m) provided the only real distraction from the game, and was No. 1 in all female demos. The other reality competition, "I'm a Celebrity … Get Me Out of Here" (1.8/6, 5m), was slightly up in the demo from the night before.

Read 97 times Last modified on Friday, 26 March 2010 14:03
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